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About Us

The French rooted Vitrac has been introduced in Egypt in 1982, to go in parallel with the production of fruit spreads, and concentrates. The huge success and leadership, enticed the Swiss Hero Group to incorporate with Vitrac in November 2002 to be added to their portfolio of brands.

Vitrac, a market leading brand, is committed to the highest quality and production standards. Premium fruits are handpicked from our renowned farms, and processed at our own fruit factory. Vitrac owns the biggest jam factory in the Middle East and Africa. We believe that the key to success is being consistent with the success we attained during the past years and still counting many more. Vitrac guarantees genuine taste and sweet family moments by offering its wide variety of fruit spreads and drinks to the entire family.

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